Studebaker (US: /ˈstuːdəbeɪkər/ STOO-də-bay-kər or British STEW-də-bay-kər) was an American wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868[1] as the Studebaker Brothers Manufacturing Company, the firm was originally a coachbuilder, manufacturing wagons, ...